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Ellis Hamburger, Business Insider: Facebook Got A Huge Revamp Last Night, Here’s Everything You Need To Know

Facebook Got A Huge Revamp Last Night, Here’s Everything You Need To Know
by Ellis Hamburger,  September 21, 2011


it’s not everything i need to know. i think Facebook should work invisibly.

this isn’t one, single, stakeholder-mandated step forward; it’s marketing narcissism and the arrogant pimping that seems to go with it, as well as the constant tinkering with the programming. in the time i have been logged on at facebook, i’ve never made a purchase from an ad. or made a donation from an ad .

those attitudes make me one of the “crochety oldsters” who don’t like the new design. i say it’s sleight-of-hand. it’s Facebook’s used-car-salesman/butcher attitude that i don’t like. and you know we’re gonna plow into problems about who owns my personal info and can sell it to advertisers. i will still count my fingers after shaking hands . . .


Facebook revamped its interface last night to include several new features such as the News Ticker, an updated News Feed, and Smart Lists.

These updates introduce striking new visual elements to Facebook, as well as a host of new privacy questions for users.

Here’s what it looks like now:

The News Ticker, which resides in the top right portion of your screen, feeds you live updates (like photo tags and comments) from around your network.

The updated News Feed is no longer split into a Top News and Recent News section. Instead, Facebook now populates your News Feed with recent updates and “stories,” featuring Top Stories (which have many comments) near the top of your feed.

Smart Lists, which reside inside your left sidebar, are basically micro-news feeds from specific groups of people. For example, Facebook automatically made us a Business Insider Smart List that only includes updates from people who work at Business Insider.

You can create lists and add people to lists, but be mindful–if you do so, the person you add might receive a notification saying you’ve added them. This is a mistake Google+, whose Circles feature serves the same purpose, would never make.

There’s also a Subscribe feature, which sits in the top right of any Profile page. Click “Subscribe,” and you can populate your News Feed with the Public updates of people you aren’t technically “friends” with on Facebook.

As Gizmodo points out, each feature pretty much corresponds to a tent pole feature from competitors Google+ and Twitter.

There are some other slight visual tweaks (like a top bar that looks more like Google+), and Facebook hid the Poke button inside a drop-down menu for the first time ever.

This update represents one of the biggest updates we’ve ever seen from Facebook, whose much-hyped F8 Conference takes place tomorrow in California.

Don’t Miss: 9 Critical Ways To Protect Your Privacy On The “New” Facebook > 

Related: All The Crazy Stuff People Are Saying About Facebook’s Big Redesign >



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